John Mamus. Design everything: a philosophy of design, branding and living.tag:www.johnmamus.com,2007-09-29:/designeverything//12010-02-24T22:17:37Z"The power of imagination makes us infinite." – John MuirMovable Type Publishing Platform 4.0This is Adam.tag:www.johnmamus.com,2010:/designeverything//1.3232010-02-24T22:12:02Z2010-02-24T22:17:37ZJohn Mamuswww.osnovagroup.com Can your creative teams kick ass in the virtual world and physical one? Ours can.
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Website update delay.tag:www.johnmamus.com,2010:/designeverything//1.3212010-02-18T15:05:20Z2010-02-18T15:11:56ZWell - we tried for December. We tried for January. Now we are trying for February. The thing is - we have been working more/less 7 days a week since the New Year. Building brands, Positioning brands. Fixing problems. Helping...John Mamuswww.osnovagroup.com Stay tuned. It will be worth the wait We have some great stories and design to share. Thankfully, we have a portfolio that is so fucking compelling that we have to figure out what not to put in it - not trying to dredge anything that looks halfway decent. I thank God for that.
What's in your portfolio?
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Sneak Preview: Black Knighttag:www.johnmamus.com,2010:/designeverything//1.3202010-01-21T02:27:42Z2010-01-21T02:31:14ZWe are currently repositioning and creating new identity the Canadian company Black Knight. They are one of the leading badminton and squash racquet companies in the world. And they are really nice folks as well....John Mamuswww.osnovagroup.com
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Stem Cell Fund.tag:www.johnmamus.com,2009:/designeverything//1.3172009-12-19T03:21:12Z2009-12-19T03:40:26ZI have this idea that I will send to Chuck Schumer. It is basically this: Harvested stem cells from new births should be sold and the money put into a fund that goes to the child when he/she turns 18.If...John Mamuswww.osnovagroup.com
Harvested stem cells from new births should be sold and the money put into a fund that goes to the child when he/she turns 18.
If you have a child in the future, unless you register to save the stem cells - they are harvested and sold by hospitals like a commodity. They don't bother to tell you that - most people have no fucking idea what a stem cell is anyway - or simply don't care. Having a baby is serious business, and it does not leave a lot of time for random concepts such as harvesting stem cells.
You may wonder, "what's wrong with this dude, who cares about stem cells?"
Stay with me here.
In the near future, in fact - on today's CNN.com report - I glanced a headline that said "human stem cells help repair damaged hearts." Brilliant. This is what we need to do with stem cells. Fix broken bodies. Give people a new lease on life. That, my friend, is genius. People can be more creative when they are not dead or dying. That is good design.
Of course, I will ask Schumer to amend the bill thusly: "No stem cells for idiots, no matter what." _____________________________________________________________________________________________ ]]>
Food: Laissez les bons temps rouler!tag:www.johnmamus.com,2009:/designeverything//1.3162009-12-02T00:50:43Z2009-12-02T01:38:32ZEvery other Monday is Red Beans and Rice day. I cook it for about 8-9 hours - then share the goodness with friends, family and visitors. It is amazing. The foto at the top is the beginning and most delicious...John Mamuswww.osnovagroup.com Every other Monday is Red Beans and Rice day. I cook it for about 8-9 hours - then share the goodness with friends, family and visitors. It is amazing. The foto at the top is the beginning and most delicious mirepoix stage - with smoked hock. The bottom foto is of our dog Dziga Vertov - who is constant company and has developed a taste for Cajun.
Life is too short. Eat well. Drink well.
* we use the Red Beans and Rice recipe from Emeril Lagasse. He is great.
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First glance: Le livret Campagna T-Rex 14R (Campaga 14R book/French)tag:www.johnmamus.com,2009:/designeverything//1.3152009-11-25T13:26:46Z2009-11-25T13:30:28ZYou will see all the new repositioning work we have done on behalf of Campagna in our new website and book - coming in December/January 2010. __________________________________________________________________________________...John Mamuswww.osnovagroup.com
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Sneak preview: Dawson-Clintontag:www.johnmamus.com,2009:/designeverything//1.3142009-11-25T13:19:21Z2009-11-25T13:23:34ZDawson- Clinton is one is the leading general contracting in San Francisco. When you see the new website and their work on it - you will know why. Rebrand, print collateral and web by MAMUS. _____________________________________________________________________________________...John Mamuswww.osnovagroup.com
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Rent the Runway identity in NY Timestag:www.johnmamus.com,2009:/designeverything//1.3122009-11-09T14:59:24Z2009-11-09T15:02:41ZThe identity we designed in NY Times today. Interesting. ________________________________________________________________________...John Mamuswww.osnovagroup.com
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Viral and experiential is usually a waste of time.tag:www.johnmamus.com,2009:/designeverything//1.3112009-10-31T00:27:00Z2009-11-02T20:30:52ZI believe it usually is. You know why?Agencies come up with such brilliant ideas - amazing ones - that have absolutely nothing to do with the product they have been charged with trying to help sell. Ask most consumers about...John Mamuswww.osnovagroup.com
I believe it usually is. You know why?
Agencies come up with such brilliant ideas - amazing ones - that have absolutely nothing to do with the product they have been charged with trying to help sell. Ask most consumers about a famous viral campaign - such as subservient chicken - then ask "what brand is this for?" Prepare to see a confused look and scratching of head.
I believe many brands are so desperate to "catch up," trying to be "innovative," or trying to be "cool," they forget the fundamentals - such as 1.) making a great product 2.) strengthening their visual communications. They throw good money after bad in a desperate attempt to gain marketshare - and agencies makes a lot of money selling them shit they really don't need (yay) like an iPhone application, or a flash-on-steroids "experiential" website.
This also pertains to television spots that have absolutely nothing to do with the product. For instance, the new Blackberry campaign "All you Need is Love." Lovely spots, really, but why do we need love? For a blackberry? To learn to dance in the London subway? This is not even a good borrowed interest spot like the U2 piece. These will not make Blackberry cool. Ever. Blackberry should use this money for innovative product design and branding. Then hire MAMUS to make a great spot. And great ads. Anyway, using U2 in a spot will not make it cooler than an iPhone. Lipstick/Pig.
The truth is - life is experiential enough, I don't really give a damn about the experience you are trying to give me. Many of these sites appeal to 15 year olds that have no money anyway. What gives?
Interrogate whether your brand needs some of these things. Your brand might. But most likely, you are shooting in the dark. Be honest with yourself. Be honest with your brand's budget. And fire your agency if they try to upsell you on worthless shit that won't help you move product.
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Coming in December!tag:www.johnmamus.com,2009:/designeverything//1.3102009-10-31T00:04:11Z2009-11-15T14:48:36ZProbably late December - but still December!New MAMUS credentials book ACTA NON VERBA (Action, Not Words) in a new, beautiful 12"x12" size. We estimate it will be around 300 pages.Updated MAMUS website, with new work for these clients:Rebrand for NY...John Mamuswww.osnovagroup.com New MAMUS credentials book ACTA NON VERBA (Action, Not Words) in a new, beautiful 12"x12" size. We estimate it will be around 300 pages.
Updated MAMUS website, with new work for these clients:
Rebrand for NY agency SS+K credentials, reposition for Campagna (makers of the T-Rex motorcycle), identity and complete branding new fashion brand Jake Paulsen, rebranding for Toronto based technology company Venuiti, rebrand for NY based OOH media company Macdonald Media, new brand creative for Rent the Runway, new advertising for LA-based ICON - and their new CJ3B model. New branding for SF-based sustainability agency Tribe, New branding for SF-based Construction and Architecture Company Dawson+Clinton, and redesign of Barndiva - the Healdsburg, CA based restaurant, repositioning of Albany, NY based agency word communications, and finally - some new work for our friends in Geneva and London - Richemont International .And some more stuff. It will be great.
I am very proud of the work we have been doing - and very proud to have the aforementioned as clients and friends. They are part of an exclusive club.
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ICON CJ3B: "THE DOG"tag:www.johnmamus.com,2009:/designeverything//1.3062009-10-01T00:40:23Z2009-10-01T00:56:20ZAs promised - here is the 3/4 view render that we did for ICON. Also, the new - old school stencil design for "The Dog" - hand drawn lettering circa 1950. Look for the ads in Dupont Registry, Robb Report...John Mamuswww.osnovagroup.com
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Coming soon: Campagna repositioning.tag:www.johnmamus.com,2009:/designeverything//1.3052009-09-18T20:52:25Z2009-09-18T20:57:47ZThis is a shot from last week here in NY with the awesome, awe-inspiring T-REX from CAMPAGNA. Precision handmade in Montreal™. The crowds went wild for this vehicle, which goes from 0-60 in about 3.5 seconds, top speed of 160...John Mamuswww.osnovagroup.com We are helping reposition CAMPAGNA - I will share the new work when it is ready for preview. It looks amazing already.
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Sneak preview.tag:www.johnmamus.com,2009:/designeverything//1.3032009-09-03T22:04:45Z2009-09-03T22:08:04ZMasterful rendering by our longtime friend Terrance Peng of a new ICON vehicle. Come back soon for the unveiling. __________________________________________________________________________________...John Mamuswww.osnovagroup.com
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