June 2010 Archives
MAMUS Approved: General David Patraeus.
He is smarter than you. He is faster than you. He is stronger than you. He is smarter than I am as well, but I can design much better than he can ... and I am certain I am a better mason. He can do anything that he orders our soldiers to do and more. He is the modern day George Washington and Teddy Roosevelt. He is also Fareed Zakaria approved - and Vanity Fair approved. He is Obama approved (smarter than Petraeus and you and I combined)
What does this have to do with design? Everything. When a creative is too "senior" to do a less than desirable task (let's say design a presentation) - he is obsolete. Like Petraeus, a good creative can pitch in when needed, and do whatever the team (client) needs. He.she is also smart enough to do whatever his team needs to do. Only better. If your "creative" is not helping, you know what to do (McChrystal). ____________________________________________________________________________________
Sneak Preview: Magnolia LA
look for it in FLAUNT Magazine (Los Angeles). Tod Brilliant foto and headline.
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- G2 visualization and web design. New section of www.g2.com
Global - USTA playtennis.com brand development, postioning.
New York - SAM-NYC.com updates. New print collateral and redesign website
New York - Branding and packaging for accessory startup.
New York, Boston - 2012 advertising and book design for ICON.
Los Angeles - Titleist. Brand book/apparel identity system/tagging.
Boston - MAdAthlete. Brand development, print, identity, web design, broadcast.
Boston - Repositioning for VIVOX.
Boston - Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
New York - Repositioning for Drync. An amazing wine-centric startup.
Boston - Brand development, naming, positioning, web design for new ceramic knife company.
New York - Brand development, positioning, interface for groundbreaking technology startup.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Web design and development for new e-commerce startup.
Salt Lake City - Rebrand and web design for one of NY's top literary agencies.
New York - Our book now available: ACTA NON VERBA. 310 pages, hardcover.
- Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011