Nice Collective boots.
Just got them today. Fabulous. Another luxury "badge" some would say - I say these boots will last for another 75 years. Amortized over time - well made products cost much less than cheap, poorly made ones. So, don't feel bad when you buy something that costs more (but is well made)...it is an investment.
Same thing when it comes to your brand - quality doesn't cost - it pays.
I have seen many great brands with cheap (or at least cheap looking) creative. Look at the new Prada perfume ads - I mean - what is going on there? First of all - it is in Italian, French and English. Secondly, the type design is - dare I say - (yes say it!) fucked. We will be in touch with them. To see Prada exposed to this is a travesty.
Here is another meaningful old-school saying: "Stand for something or fall for anything."
What do you stand for? Do you stand for anything? Are you your own person, or an amalgalm of mocked attributes and attitudes? Do you have anything of your own to say, or are you just a walking, talking mimeograph?
tell me
___________________________________________________________________________________________
Same thing when it comes to your brand - quality doesn't cost - it pays.
I have seen many great brands with cheap (or at least cheap looking) creative. Look at the new Prada perfume ads - I mean - what is going on there? First of all - it is in Italian, French and English. Secondly, the type design is - dare I say - (yes say it!) fucked. We will be in touch with them. To see Prada exposed to this is a travesty.
Here is another meaningful old-school saying: "Stand for something or fall for anything."
What do you stand for? Do you stand for anything? Are you your own person, or an amalgalm of mocked attributes and attitudes? Do you have anything of your own to say, or are you just a walking, talking mimeograph?
tell me
___________________________________________________________________________________________
- G2 visualization and web design. New section of www.g2.com
Global - USTA playtennis.com brand development, postioning.
New York - SAM-NYC.com updates. New print collateral and redesign website
New York - Branding and packaging for accessory startup.
New York, Boston - 2012 advertising and book design for ICON.
Los Angeles - Titleist. Brand book/apparel identity system/tagging.
Boston - MAdAthlete. Brand development, print, identity, web design, broadcast.
Boston - Repositioning for VIVOX.
Boston - Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
New York - Repositioning for Drync. An amazing wine-centric startup.
Boston - Brand development, naming, positioning, web design for new ceramic knife company.
New York - Brand development, positioning, interface for groundbreaking technology startup.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Web design and development for new e-commerce startup.
Salt Lake City - Rebrand and web design for one of NY's top literary agencies.
New York - Our book now available: ACTA NON VERBA. 310 pages, hardcover.
- Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011