Nice Collective boots.
Just got them today. Fabulous. Another luxury "badge" some would say - I say these boots will last for another 75 years. Amortized over time - well made products cost much less than cheap, poorly made ones. So, don't feel bad when you buy something that costs more (but is well made)...it is an investment.
Same thing when it comes to your brand - quality doesn't cost - it pays.
I have seen many great brands with cheap (or at least cheap looking) creative. Look at the new Prada perfume ads - I mean - what is going on there? First of all - it is in Italian, French and English. Secondly, the type design is - dare I say - (yes say it!) fucked. We will be in touch with them. To see Prada exposed to this is a travesty.
Here is another meaningful old-school saying: "Stand for something or fall for anything."
What do you stand for? Do you stand for anything? Are you your own person, or an amalgalm of mocked attributes and attitudes? Do you have anything of your own to say, or are you just a walking, talking mimeograph?
tell me
___________________________________________________________________________________________
Same thing when it comes to your brand - quality doesn't cost - it pays.
I have seen many great brands with cheap (or at least cheap looking) creative. Look at the new Prada perfume ads - I mean - what is going on there? First of all - it is in Italian, French and English. Secondly, the type design is - dare I say - (yes say it!) fucked. We will be in touch with them. To see Prada exposed to this is a travesty.
Here is another meaningful old-school saying: "Stand for something or fall for anything."
What do you stand for? Do you stand for anything? Are you your own person, or an amalgalm of mocked attributes and attitudes? Do you have anything of your own to say, or are you just a walking, talking mimeograph?
tell me
___________________________________________________________________________________________
- FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
New York - New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
New York - AlixPartners. Visual repositioning. Collateral. With SarkissianMason.
New York - JAKE PAULSEN apparel graphics design and brand development.
New York. - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - AdvertisingArts web redesign.
New York - Magnolia Downtown/Magnolia Hollywood/Bar Chloe. Web reposition.
Los Angeles - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in June 2010: ACTA NON VERBA. 306 pages, hardcover.
