Website of the day: Shoptimism
Lee Eisenberg is a new MAMUS friend - and has serious credential. The former Editor-in-Chief of Esquire, and former CD at Land's End - Lee's lucid commentary on the shopping experience and what makes us "buy" is eye opening. As a long time creative on the agency (and client) side, I appreciate the close to the ground perspective. It bridges the chasm between lofty "strategic platform" and very base, instinctual marketplace realities.
Here at MAMUS, we are very concerned with both - building great brands and getting people to buy shit. Remember, that's why we do what we do. (The funny thing is - most creatives don't remember this.)
Forget at your peril.
Lee's new book will be out soon. In the meantime, check his site.
Shoptimism
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Here at MAMUS, we are very concerned with both - building great brands and getting people to buy shit. Remember, that's why we do what we do. (The funny thing is - most creatives don't remember this.)
Forget at your peril.
Lee's new book will be out soon. In the meantime, check his site.
Shoptimism
___________________________________________________________________________________________
- FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
New York - New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
New York - AlixPartners. Visual repositioning. Collateral. With SarkissianMason.
New York - JAKE PAULSEN apparel graphics design and brand development.
New York. - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - AdvertisingArts web redesign.
New York - Magnolia Downtown/Magnolia Hollywood/Bar Chloe. Web reposition.
Los Angeles - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in June 2010: ACTA NON VERBA. 306 pages, hardcover.
