Website of the day: Shoptimism
Lee Eisenberg is a new MAMUS friend - and has serious credential. The former Editor-in-Chief of Esquire, and former CD at Land's End - Lee's lucid commentary on the shopping experience and what makes us "buy" is eye opening. As a long time creative on the agency (and client) side, I appreciate the close to the ground perspective. It bridges the chasm between lofty "strategic platform" and very base, instinctual marketplace realities.
Here at MAMUS, we are very concerned with both - building great brands and getting people to buy shit. Remember, that's why we do what we do. (The funny thing is - most creatives don't remember this.)
Forget at your peril.
Lee's new book will be out soon. In the meantime, check his site.
Shoptimism
___________________________________________________________________________________________
Here at MAMUS, we are very concerned with both - building great brands and getting people to buy shit. Remember, that's why we do what we do. (The funny thing is - most creatives don't remember this.)
Forget at your peril.
Lee's new book will be out soon. In the meantime, check his site.
Shoptimism
___________________________________________________________________________________________
- G2 visualization and web design. New section of www.g2.com
Global - USTA playtennis.com brand development, postioning.
New York - SAM-NYC.com updates. New print collateral and redesign website
New York - Branding and packaging for accessory startup.
New York, Boston - 2012 advertising and book design for ICON.
Los Angeles - Titleist. Brand book/apparel identity system/tagging.
Boston - MAdAthlete. Brand development, print, identity, web design, broadcast.
Boston - Repositioning for VIVOX.
Boston - Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
New York - Repositioning for Drync. An amazing wine-centric startup.
Boston - Brand development, naming, positioning, web design for new ceramic knife company.
New York - Brand development, positioning, interface for groundbreaking technology startup.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Web design and development for new e-commerce startup.
Salt Lake City - Rebrand and web design for one of NY's top literary agencies.
New York - Our book now available: ACTA NON VERBA. 310 pages, hardcover.
- Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011