Website of the day: Shoptimism
Lee Eisenberg is a new MAMUS friend - and has serious credential. The former Editor-in-Chief of Esquire, and former CD at Land's End - Lee's lucid commentary on the shopping experience and what makes us "buy" is eye opening. As a long time creative on the agency (and client) side, I appreciate the close to the ground perspective. It bridges the chasm between lofty "strategic platform" and very base, instinctual marketplace realities.
Here at MAMUS, we are very concerned with both - building great brands and getting people to buy shit. Remember, that's why we do what we do. (The funny thing is - most creatives don't remember this.)
Forget at your peril.
Lee's new book will be out soon. In the meantime, check his site.
Shoptimism
___________________________________________________________________________________________
Here at MAMUS, we are very concerned with both - building great brands and getting people to buy shit. Remember, that's why we do what we do. (The funny thing is - most creatives don't remember this.)
Forget at your peril.
Lee's new book will be out soon. In the meantime, check his site.
Shoptimism
___________________________________________________________________________________________
- FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
New York - New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
New York - Canadian Center for Addiction and Mental Health. Web, positioning. With Alloy North America.
Toronto - AlixPartners. Visual repositioning. With SarkissianMason.
New York - G2 (division of Grey worldwide)global web redesign and visual respositioning.
New York - JAKE PAULSEN apparel graphics design and brand development.
New York. - Rebranding and repositioning for Black Knight Canada - the world's premiere squash and badminton company.
Montréal - New ICON CJ3B brand development.
Los Angeles - New identity for 3 Chapeaux Numériques.
Montréal - Macdonald Media - an amazing OOH agency, rebrand.
New York - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - Venuiti rebranding.
Toronto - AdvertisingArts web redesign.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in June 2010: ACTA NON VERBA. 308 pages, hardcover.
