JAPONICA is live.
This is a new jewelry, accessory and apparel company founded by my wife, Masako, who at one time was an executive in the apparel industry working with the likes of brands Dior, Hilfiger and CP Company.
The jewelry is what is live now, and it is really nice. The beauty of it all is that it is inexpensive (at least right now) but the branding we did is high-end. The rationale for this is that it has headroom to expand into more expensive goods downstream. The packaging is also really nice. We also customized (secret how we did it) and were able to make the credit card processing to work the way we wanted it to.
We hope you like it - and it is much more presentable to your girl than - say - TARGET - which would similarly priced.
JAPONICA.
____________________________________________________________________________________________
The jewelry is what is live now, and it is really nice. The beauty of it all is that it is inexpensive (at least right now) but the branding we did is high-end. The rationale for this is that it has headroom to expand into more expensive goods downstream. The packaging is also really nice. We also customized (secret how we did it) and were able to make the credit card processing to work the way we wanted it to.
We hope you like it - and it is much more presentable to your girl than - say - TARGET - which would similarly priced.
JAPONICA.
____________________________________________________________________________________________
- FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
New York - New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
New York - AlixPartners. Visual repositioning. Collateral. With SarkissianMason.
New York - JAKE PAULSEN apparel graphics design and brand development.
New York. - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - AdvertisingArts web redesign.
New York - Magnolia Downtown/Magnolia Hollywood/Bar Chloe. Web reposition.
Los Angeles - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in June 2010: ACTA NON VERBA. 306 pages, hardcover.
