Trulli inspirational architecture.
Trullis. Masseries. These are some of the ancient buildings that SITIDOLTREMARE works on. They rehabilitate and re-structural engineer ancient buildings in Northern Italy. When I say ancient, I am talking about buildings that look to be about 1,000 years old - done in a graceful way that only the Italians can pull off. If you have worked with colleagues in Italy you will know what I mean. If not, I recommend visiting some of the ancient cities in Northern Italy to see how they merge ancient with contemporary. It's not just an aesthetic sensibility, it is an Italian sensibility of how life and the world work togther. And they have figured out how to make really nice livings at it - which, at the end of the day is how we all afford to live and have nice things for our families.
Architecturally, I am a modernist through and through - and feel that the works of Calatrava and Hadid are stunning and truly (that word again) embrace the future. They are forward looking and damn anyone who does not understand or embrace it. I am in the same camp.
Then I saw the ancient buildings on the SITIDOLTREMARE website. For some reason, I love these ancient buildings much more than I do anything new. The stone. The primitivism. The warmth. The fact that they are in Italy helps. But it is almost as if all the aforementioned work meant nothing and seemed almost - well - flat. I am not sure exactly how to explain it. But, what the ancient buildings captured is a primal instinct that no modernism can. What I am saying here is that there is something that is more powerful than pure aesthetic understanding - and that it is on a primal and instinctual level.
These buildings are all made of stone. I have worked with stone extensively, splitting them, breaking them - and making mosaic walls of granite. The work is exhausting but there is nothing more rewarding. If you think about stonework for more than a second you will realize you are working with materials that are millions of years old. The stone was here when Jesus was, when Cesar was - and when the dinosaurs were. That is intense on another level completely.
If you have never worked with your hands - I highly recommend it. It will fulfill something in your being that you have neglected. You will get on touch with your ancient past. And if you are creative, it will help you - because if you think about it - your ancient ancestors were smart enough not to get eaten by wild animals. The least you can fucking do is pay a little respect to them by showing them you are not completely helpless.
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Architecturally, I am a modernist through and through - and feel that the works of Calatrava and Hadid are stunning and truly (that word again) embrace the future. They are forward looking and damn anyone who does not understand or embrace it. I am in the same camp.
Then I saw the ancient buildings on the SITIDOLTREMARE website. For some reason, I love these ancient buildings much more than I do anything new. The stone. The primitivism. The warmth. The fact that they are in Italy helps. But it is almost as if all the aforementioned work meant nothing and seemed almost - well - flat. I am not sure exactly how to explain it. But, what the ancient buildings captured is a primal instinct that no modernism can. What I am saying here is that there is something that is more powerful than pure aesthetic understanding - and that it is on a primal and instinctual level.
These buildings are all made of stone. I have worked with stone extensively, splitting them, breaking them - and making mosaic walls of granite. The work is exhausting but there is nothing more rewarding. If you think about stonework for more than a second you will realize you are working with materials that are millions of years old. The stone was here when Jesus was, when Cesar was - and when the dinosaurs were. That is intense on another level completely.
If you have never worked with your hands - I highly recommend it. It will fulfill something in your being that you have neglected. You will get on touch with your ancient past. And if you are creative, it will help you - because if you think about it - your ancient ancestors were smart enough not to get eaten by wild animals. The least you can fucking do is pay a little respect to them by showing them you are not completely helpless.
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- FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
New York - New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
New York - Canadian Center for Addiction and Mental Health. Web, positioning. With Alloy North America.
Toronto - AlixPartners. Visual repositioning. With SarkissianMason.
New York - G2 (division of Grey worldwide)global web redesign and visual respositioning.
New York - JAKE PAULSEN apparel graphics design and brand development.
New York. - Rebranding and repositioning for Black Knight Canada - the world's premiere squash and badminton company.
Montréal - New ICON CJ3B brand development.
Los Angeles - New identity for 3 Chapeaux Numériques.
Montréal - Macdonald Media - an amazing OOH agency, rebrand.
New York - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - Venuiti rebranding.
Toronto - AdvertisingArts web redesign.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in June 2010: ACTA NON VERBA. 308 pages, hardcover.
