Coming soon: Is your creative timeless?

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rodchenko.jpg

This is a design by Russian Constructivist Aleksander Rodchenko circa 1920. This visual style is so strong and iconic that it is still being used today. Stolichnaya is doing a derivative (poorly I must add) version of this in their new campaign.

Which brings me to one point before I think about this more.The more derivative your work - the less chance it has of being timeless. Like this work from Rodchenko and others (like Malevich and Dziga Vertov) it was not mocking some earlier form. I am not saying great work is not influenced, I am saying that being completely derivative will never produce great work. (the latter of which covers about 90+% of what I see these days from many agencies and designers.) _________________________________________________________________________
current projects
  • G2 visualization and web design. New section of www.g2.com
    Global
  • USTA playtennis.com brand development, postioning.
    New York
  • SAM-NYC.com updates. New print collateral and redesign website
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  • Branding and packaging for accessory startup.
    New York, Boston
  • 2012 advertising and book design for ICON.
    Los Angeles
  • Titleist. Brand book/apparel identity system/tagging.
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  • MAdAthlete. Brand development, print, identity, web design, broadcast.
    Boston
  • Repositioning for VIVOX.
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  • Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
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  • Repositioning for Drync. An amazing wine-centric startup.
    Boston
  • Brand development, naming, positioning, web design for new ceramic knife company.
    New York
  • Brand development, positioning, interface for groundbreaking technology startup.
    New York
  • New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
    Sarasota
  • Web design and development for new e-commerce startup.
    Salt Lake City
  • Rebrand and web design for one of NY's top literary agencies.
    New York
  • Our book now available: ACTA NON VERBA. 310 pages, hardcover.
  • Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011