Coming soon: Is your creative timeless?

August 30, 2008 | |
rodchenko.jpg

This is a design by Russian Constructivist Aleksander Rodchenko circa 1920. This visual style is so strong and iconic that it is still being used today. Stolichnaya is doing a derivative (poorly I must add) version of this in their new campaign.

Which brings me to one point before I think about this more.The more derivative your work - the less chance it has of being timeless. Like this work from Rodchenko and others (like Malevich and Dziga Vertov) it was not mocking some earlier form. I am not saying great work is not influenced, I am saying that being completely derivative will never produce great work. (the latter of which covers about 90+% of what I see these days from many agencies and designers.) _________________________________________________________________________

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