Coming soon: Is your creative timeless?
Which brings me to one point before I think about this more.The more derivative your work - the less chance it has of being timeless. Like this work from Rodchenko and others (like Malevich and Dziga Vertov) it was not mocking some earlier form. I am not saying great work is not influenced, I am saying that being completely derivative will never produce great work. (the latter of which covers about 90+% of what I see these days from many agencies and designers.) _________________________________________________________________________
- FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
New York - New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
New York - Canadian Center for Addiction and Mental Health. Web, positioning. With Alloy North America.
Toronto - AlixPartners. Visual repositioning. With SarkissianMason.
New York - G2 (division of Grey worldwide)global web redesign and visual respositioning.
New York - JAKE PAULSEN apparel graphics design and brand development.
New York. - Rebranding and repositioning for Black Knight Canada - the world's premiere squash and badminton company.
Montréal - New ICON CJ3B brand development.
Los Angeles - New identity for 3 Chapeaux Numériques.
Montréal - Macdonald Media - an amazing OOH agency, rebrand.
New York - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - Venuiti rebranding.
Toronto - AdvertisingArts web redesign.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in June 2010: ACTA NON VERBA. 308 pages, hardcover.
