Planes over my house.

I planned on a more extensive collection, but I am too busy, plus the planes look very similar. In any case, looking at these planes it occurred to me that few, if any, are taking full advantage of aircraft fuselage to brand their companies. I am not suggesting that airlines "over brand" themselves, but I am suggesting that a few things are in order and would go a long way to creating brand awareness to the, say, 10-12 million people they fly over everyday.

1.) The bottom of the fuselage is rarely used - except Air China, and the new BerlinAir -both make great use of this part of the plane - but one problem - a majority of the population does not read upside down and backward. So, great idea, but what the fuck is RIANILREB?

2.) Many airlines go the understated, serious business route, such as El Al, the Israeli airline. Much respect for this approach, but I feel you can still be understated and still have more awareness. This is the MAMUS positioning on many things for sure.

3.) Iconic branding such as Swiss and Virgin are well done, but again, if you are underneath the plane at any point, the visuals are lost. Swiss missed an opportunity to use their mark on the bottom of the fuselage.

Do you know why the Swiss cross is perfect for the underbelly?
Take a guess. Answer at the end of this post.

4.) Color. Good color, bad color, fucking fear of color. Zoom had an interesting blue plane, but the logo looks like a childs toy and they are going out of business. Anyway, Korean Air has a lovely sky blue plane and it rather pastoral - much like KLM. You can see it from far away and the color is a visual cue towards brand recognition.

4.) SilverJet. No comment. United (the new blue "U" branding on white makes me depressed, much like the outskirts of Chicago. Someone just gave up, it is obvious. jetBlue. Having worked on the launch of this airline I cannot say more than it needs a refresh, the brand is in stasis. Quantas. Rock star aboriginal branding on the planes. Amazing and stunning. Thai. Tacky Chinese style new money look, they would put dark wood on these planes if they could I am sure. TAM. Simple, great - much respect. Alaska. On the fence, Chad loves it, I think the Eskimo looks sad. Plus, the font is trying too hard. Like an Eskimo hussy. Japan. Perfect, always - but they could use some help. Aerosvit Ukrainian. OK, but lets pump up the volume on the "tresub" and the national colors cossacks. Delta. Song was great, dump the red and blue shit you are trying desperately to make work and really reinvent yourselves. Bring back Song and lose Delta!

*NEW additions: Lot Polish. Well done, simple iconic Eastern European modernism, and clearly visible from a mile away on the ground. Lufthansa. Fantastic famous Otto Firle design. Love the logo, but they might as well not have a logo it is so small on the Boeing 747. Aer Lingus Irish. Amazing simple clover, but missed opportunity to have this amazing marque on belly of plane. Please, please add a clover to the belly (said in Mike Meyers voice "get in my belly" ....Fat Bastard in Austin Powers movie)

I have already spent more time on this than I should have. But I will add to the 4 list as soon as possible.

Why not a black plane, flat black. It would be stunning. I know, death right? Or excess weight from the pigment? Whatever, get over it. Look at all the black cars on the roads. Plus the stealth bomber is beautiful, right?

Anyway, I don't want to give it all away.

Call MAMUS if you want a properly branded airline and aircraft.
Answer to question above: It can be read from all sides.