Blue in restaurants.
Here in the US there is a fast-food chain called "Burger King." It is a very good, very French name.
In any case, the predominant color of the exterior of the restaurant is blue.
Do you know why this is a very, very bad idea?
Strategic platforms in agencies generally do not cover things such as color palettes, visual style or typography. At MAMUS we feel very strongly about strategically informed design. It is critical that palette, design, etc be investigated and interrogated beyond "it looks nice and the client likes it."
. . . . . . . . . . . . . . . . . . . . . . . . . .
Q: If you were to rebrand and redesign the "Burger King" you would start by changing the exterior of the building. Why?
A: Blue is an appetite suppressant.
source: COLOR MATTERSl
If I were King I would say "off with his head!"
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In any case, the predominant color of the exterior of the restaurant is blue.
Do you know why this is a very, very bad idea?
Strategic platforms in agencies generally do not cover things such as color palettes, visual style or typography. At MAMUS we feel very strongly about strategically informed design. It is critical that palette, design, etc be investigated and interrogated beyond "it looks nice and the client likes it."
. . . . . . . . . . . . . . . . . . . . . . . . . .
Q: If you were to rebrand and redesign the "Burger King" you would start by changing the exterior of the building. Why?
A: Blue is an appetite suppressant.
source: COLOR MATTERSl
If I were King I would say "off with his head!"
___________________________________________________________________________________________________
- FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
New York - New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
New York - Canadian Center for Addiction and Mental Health. Web, positioning. With Alloy North America.
Toronto - AlixPartners. Visual repositioning. With SarkissianMason.
New York - G2 (division of Grey worldwide)global web redesign and visual respositioning.
New York - JAKE PAULSEN apparel graphics design and brand development.
New York. - Rebranding and repositioning for Black Knight Canada - the world's premiere squash and badminton company.
Montréal - New ICON CJ3B brand development.
Los Angeles - New identity for 3 Chapeaux Numériques.
Montréal - Macdonald Media - an amazing OOH agency, rebrand.
New York - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - Venuiti rebranding.
Toronto - AdvertisingArts web redesign.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in June 2010: ACTA NON VERBA. 308 pages, hardcover.
