Blog.
You may be wondering why recently I am posting music and video and random shit. Well, there are a few reasons:
1.) It is my blog, and I can post whatever I want ;-)
2.) We are starting on some large assignments soon, and we are working on internal projects (like new OSNOVA website)....so I am procrastinating as I find motivation difficult in 100ºF (39ºC) temperatures. I much prefer the beach and my pool.
3.) Most importantly, this is a blog about seeing all of the world around you. Many young creatives come here to see what we are working on (which I post on occasion) - but I think they are missing the point. If all you do is troll around and look at other people's work for inspiration you will never find your own way.
The movies, music, random shit I post is all about the world around us - that is where you will find the most inspiration. You just need to be aware of it. Seek it out.
Young creative person: some day - you will have to find your way - "fake it till you make it" will only lead to utter disappointment and dismay. Someday, you will be in a position to run the ship - or come up with your own ideas - not just execute the ideas of others. You must be prepared. You need to find inspiration in everything you see - not just what others do. If you have built your career on aping others creativity - you are fucked.
Anyway, I highly recommend two trips for any young creative person (shelve one or two of those time-wasting ski trips if you can't afford it):
1.) PARIS
2.) LONDON
You will see more creativity in one section of these cities than you will in all of New York. I assure you. It does not matter what field you are in - print, web, etc. The windows of Galeries Lafayette (PARIS HAUSSMANN 40, boulevard Haussmann 75009 PARIS) during Christmas season are worth the trip alone.
You see, I gave you a secret that will help make you a great creative.
____________________________________________________________________________________________
1.) It is my blog, and I can post whatever I want ;-)
2.) We are starting on some large assignments soon, and we are working on internal projects (like new OSNOVA website)....so I am procrastinating as I find motivation difficult in 100ºF (39ºC) temperatures. I much prefer the beach and my pool.
3.) Most importantly, this is a blog about seeing all of the world around you. Many young creatives come here to see what we are working on (which I post on occasion) - but I think they are missing the point. If all you do is troll around and look at other people's work for inspiration you will never find your own way.
The movies, music, random shit I post is all about the world around us - that is where you will find the most inspiration. You just need to be aware of it. Seek it out.
Young creative person: some day - you will have to find your way - "fake it till you make it" will only lead to utter disappointment and dismay. Someday, you will be in a position to run the ship - or come up with your own ideas - not just execute the ideas of others. You must be prepared. You need to find inspiration in everything you see - not just what others do. If you have built your career on aping others creativity - you are fucked.
Anyway, I highly recommend two trips for any young creative person (shelve one or two of those time-wasting ski trips if you can't afford it):
1.) PARIS
2.) LONDON
You will see more creativity in one section of these cities than you will in all of New York. I assure you. It does not matter what field you are in - print, web, etc. The windows of Galeries Lafayette (PARIS HAUSSMANN 40, boulevard Haussmann 75009 PARIS) during Christmas season are worth the trip alone.
You see, I gave you a secret that will help make you a great creative.
____________________________________________________________________________________________
- G2 visualization and web design. New section of www.g2.com
Global - USTA playtennis.com brand development, postioning.
New York - SAM-NYC.com updates. New print collateral and redesign website
New York - Branding and packaging for accessory startup.
New York, Boston - 2012 advertising and book design for ICON.
Los Angeles - Titleist. Brand book/apparel identity system/tagging.
Boston - MAdAthlete. Brand development, print, identity, web design, broadcast.
Boston - Repositioning for VIVOX.
Boston - Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
New York - Repositioning for Drync. An amazing wine-centric startup.
Boston - Brand development, naming, positioning, web design for new ceramic knife company.
New York - Brand development, positioning, interface for groundbreaking technology startup.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Web design and development for new e-commerce startup.
Salt Lake City - Rebrand and web design for one of NY's top literary agencies.
New York - Our book now available: ACTA NON VERBA. 310 pages, hardcover.
- Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011