Redesign and rebrand that increased sales.
OK, this is not the sexiest stuff to talk about, but it has to be talked about once in a while. As a creative person, it is critical that you keep your eye and mind on the ball. In most instances, that ball is about moving product, services or something like that. You can talk process, but process and creative is meaningless unless it moves the needle. (Yes, I have worked on "brand awareness" campaigns - that is a different post!)
While we have case studies that show increases in sales post redesign, the most gratifying new case is a 25% increase in sales at Bigelow's since we did a rebranding and respositioning. That is great stuff, what's more - we get free clams and beer forever!
We have had similar results at ON50 Tampa, 2040 Lofts,and Bloom with occupancy going from 60-70% to 100% - with a waiting list to boot.
Coming soon: Photo and branding essay: "Planes Over my House"
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While we have case studies that show increases in sales post redesign, the most gratifying new case is a 25% increase in sales at Bigelow's since we did a rebranding and respositioning. That is great stuff, what's more - we get free clams and beer forever!
We have had similar results at ON50 Tampa, 2040 Lofts,and Bloom with occupancy going from 60-70% to 100% - with a waiting list to boot.
Coming soon: Photo and branding essay: "Planes Over my House"
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- G2 visualization and web design. New section of www.g2.com
Global - USTA playtennis.com brand development, postioning.
New York - SAM-NYC.com updates. New print collateral and redesign website
New York - Branding and packaging for accessory startup.
New York, Boston - 2012 advertising and book design for ICON.
Los Angeles - Titleist. Brand book/apparel identity system/tagging.
Boston - MAdAthlete. Brand development, print, identity, web design, broadcast.
Boston - Repositioning for VIVOX.
Boston - Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
New York - Repositioning for Drync. An amazing wine-centric startup.
Boston - Brand development, naming, positioning, web design for new ceramic knife company.
New York - Brand development, positioning, interface for groundbreaking technology startup.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Web design and development for new e-commerce startup.
Salt Lake City - Rebrand and web design for one of NY's top literary agencies.
New York - Our book now available: ACTA NON VERBA. 310 pages, hardcover.
- Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011