Redesign and rebrand that increased sales.
OK, this is not the sexiest stuff to talk about, but it has to be talked about once in a while. As a creative person, it is critical that you keep your eye and mind on the ball. In most instances, that ball is about moving product, services or something like that. You can talk process, but process and creative is meaningless unless it moves the needle. (Yes, I have worked on "brand awareness" campaigns - that is a different post!)
While we have case studies that show increases in sales post redesign, the most gratifying new case is a 25% increase in sales at Bigelow's since we did a rebranding and respositioning. That is great stuff, what's more - we get free clams and beer forever!
We have had similar results at ON50 Tampa, 2040 Lofts,and Bloom with occupancy going from 60-70% to 100% - with a waiting list to boot.
Coming soon: Photo and branding essay: "Planes Over my House"
_____________________________________________________________________________________
While we have case studies that show increases in sales post redesign, the most gratifying new case is a 25% increase in sales at Bigelow's since we did a rebranding and respositioning. That is great stuff, what's more - we get free clams and beer forever!
We have had similar results at ON50 Tampa, 2040 Lofts,and Bloom with occupancy going from 60-70% to 100% - with a waiting list to boot.
Coming soon: Photo and branding essay: "Planes Over my House"
_____________________________________________________________________________________
- FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
New York - New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
New York - Canadian Center for Addiction and Mental Health. Web, positioning. With Alloy North America.
Toronto - AlixPartners. Visual repositioning. With SarkissianMason.
New York - G2 (division of Grey worldwide)global web redesign and visual respositioning.
New York - JAKE PAULSEN apparel graphics design and brand development.
New York. - Rebranding and repositioning for Black Knight Canada - the world's premiere squash and badminton company.
Montréal - New ICON CJ3B brand development.
Los Angeles - New identity for 3 Chapeaux Numériques.
Montréal - Macdonald Media - an amazing OOH agency, rebrand.
New York - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - Venuiti rebranding.
Toronto - AdvertisingArts web redesign.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in June 2010: ACTA NON VERBA. 308 pages, hardcover.
