May 2008 Archives
It has always bothered me.
... but I guess no one noticed. Strange. CNN vs. CN (Canadian National Railway) I have had identities killed for much less similarity than this. I like both of them very much._____________________________________________________________________________________
Redesign and rebrand that increased sales.
OK, this is not the sexiest stuff to talk about, but it has to be talked about once in a while. As a creative person, it is critical that you keep your eye and mind on the ball. In most instances, that ball is about moving product, services or something like that. You can talk process, but process and creative is meaningless unless it moves the needle. (Yes, I have worked on "brand awareness" campaigns - that is a different post!)
While we have case studies that show increases in sales post redesign, the most gratifying new case is a 25% increase in sales at Bigelow's since we did a rebranding and respositioning. That is great stuff, what's more - we get free clams and beer forever!
We have had similar results at ON50 Tampa, 2040 Lofts,and Bloom with occupancy going from 60-70% to 100% - with a waiting list to boot.
Coming soon: Photo and branding essay: "Planes Over my House"
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While we have case studies that show increases in sales post redesign, the most gratifying new case is a 25% increase in sales at Bigelow's since we did a rebranding and respositioning. That is great stuff, what's more - we get free clams and beer forever!
We have had similar results at ON50 Tampa, 2040 Lofts,and Bloom with occupancy going from 60-70% to 100% - with a waiting list to boot.
Coming soon: Photo and branding essay: "Planes Over my House"
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Word of the day.
Dictionary.com Word of the Day - Potemkin village: a false front or facade.
I use this term and no one ever knows what I am talking about. I see this in many agencies (web, PR and others) ...when they espouse credentials, processes or web processes. Anyway, my pal Dack devised this tool called The Web Economy Bullshit Generator. It works well and will give you a good idea of the bewilderment many agencies sow. You must try it, it is very much real.
We have our own processes that have been developed over 20+ years, and the fact that we work with some of the smartest strategic planners, creatives and futurists in the business helps. It also helps that we can bridge the chasm between marketplace reality, process and strategy. Thankfully, we don't need a Potemkin Village to front us.
_______________________________________________________________________________________________I use this term and no one ever knows what I am talking about. I see this in many agencies (web, PR and others) ...when they espouse credentials, processes or web processes. Anyway, my pal Dack devised this tool called The Web Economy Bullshit Generator. It works well and will give you a good idea of the bewilderment many agencies sow. You must try it, it is very much real.
We have our own processes that have been developed over 20+ years, and the fact that we work with some of the smartest strategic planners, creatives and futurists in the business helps. It also helps that we can bridge the chasm between marketplace reality, process and strategy. Thankfully, we don't need a Potemkin Village to front us.
Preview of new brand.
This is a detail sample of something we are working on in Northern California. The end branding will look much different than this in application, but this exploratory was interesting in its authenticity and meaning. More on this later.
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Headlines for dogs.
It occurred to me this evening that the headline on my dog's treats was written for dogs. Or was it? The line reads "It's all about Bold, Meaty Satisfaction!" Indeed it is. I find it fascinating that this was written for dogs, and it is supposed to get them excited and hungry - but it speaks to me in a canine sort of way. Or something.
I suppose that "It's all about Bold, Meaty Satisfaction!" appeals to me on a primal level, the same way BBQ, fire and smoke appeals to me.
Next question is - is that part of the copywriting business fun? I mean, it sounds like a blast, and I can almost hear the client saying "you need to tone that shit down so ALL dogs can understand it, not just those "New York" dogs...."
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I suppose that "It's all about Bold, Meaty Satisfaction!" appeals to me on a primal level, the same way BBQ, fire and smoke appeals to me.
Next question is - is that part of the copywriting business fun? I mean, it sounds like a blast, and I can almost hear the client saying "you need to tone that shit down so ALL dogs can understand it, not just those "New York" dogs...."
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Site of the day.
Automatic Lofts is site of the day at Communication Arts.More information on what OSNOVA services for this
brand here.
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Hello from here.
This is a brilliantly retouched image from a new campaign we are working on. We will unleash this work on US soon and on OSNOVA website soon after that. It is beautiful, it really is._______________________________________________________________________
- G2 visualization and web design. New section of www.g2.com
Global - USTA playtennis.com brand development, postioning.
New York - SAM-NYC.com updates. New print collateral and redesign website
New York - Branding and packaging for accessory startup.
New York, Boston - 2012 advertising and book design for ICON.
Los Angeles - Titleist. Brand book/apparel identity system/tagging.
Boston - MAdAthlete. Brand development, print, identity, web design, broadcast.
Boston - Repositioning for VIVOX.
Boston - Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
New York - Repositioning for Drync. An amazing wine-centric startup.
Boston - Brand development, naming, positioning, web design for new ceramic knife company.
New York - Brand development, positioning, interface for groundbreaking technology startup.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Web design and development for new e-commerce startup.
Salt Lake City - Rebrand and web design for one of NY's top literary agencies.
New York - Our book now available: ACTA NON VERBA. 310 pages, hardcover.
- Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011