The most elegant performance.

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OK, I am in Naples, Florida, and I have seen many Ferraris, Jaguars, and Aston-Martins. Beautiful, expensive cars. They are gorgeous. But the most perfect thing I have seen is not an expensive car, or a lovely lass; it is the the Florida Pelican.

The pelican flies at about 20-30 miles per hour -  inches above the waters surface. It is incredible. They use their large (about 3 foot) wingspan to stabilize - coming even closer to the water - probably about 3 inches.

This fluidity and design perfection is simply unmatched by anything I have ever seen made (or designed) by man.

The bird is rather homely, if it were more beautiful it would be a god  - not a bird.

I will try to photograph this and post - it is perfect. But to be honest, you should fly to the Florida Gulf Coast and see it for yourself.
current projects
  • G2 visualization and web design. New section of www.g2.com
    Global
  • USTA playtennis.com brand development, postioning.
    New York
  • SAM-NYC.com updates. New print collateral and redesign website
    New York
  • Branding and packaging for accessory startup.
    New York, Boston
  • 2012 advertising and book design for ICON.
    Los Angeles
  • Titleist. Brand book/apparel identity system/tagging.
    Boston
  • MAdAthlete. Brand development, print, identity, web design, broadcast.
    Boston
  • Repositioning for VIVOX.
    Boston
  • Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
    New York
  • Repositioning for Drync. An amazing wine-centric startup.
    Boston
  • Brand development, naming, positioning, web design for new ceramic knife company.
    New York
  • Brand development, positioning, interface for groundbreaking technology startup.
    New York
  • New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
    Sarasota
  • Web design and development for new e-commerce startup.
    Salt Lake City
  • Rebrand and web design for one of NY's top literary agencies.
    New York
  • Our book now available: ACTA NON VERBA. 310 pages, hardcover.
  • Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011