Design and detachment.
OK. Tomorrow I am out of here for a week or so. I may post from Florida - maybe not. In any case, as a creative - how do you detach? What I mean by this is how do you get outside of your own head and your own existence?
Travel definitively helps. But does Florida have the same effect the same as - say - Paris? I think it does. For different reasons. I mean Paris has a way of helping you realize that the French are cooler than we are - and that they have a fantastic way of life. But there is something about being in the Deep South that makes me realize exactly what life is about. I cannot explain it - but it will come to me this week.
Manual labor helps. I have not done any lately and I miss it. When you have reached the point of complete exhaustion, everything becomes very clear. And it is a good workout. Builds stamina.
Great ideas come from complete detachment. It allows one to see and get to the locus of the problem. I will write more about this later when I can detach.
Travel definitively helps. But does Florida have the same effect the same as - say - Paris? I think it does. For different reasons. I mean Paris has a way of helping you realize that the French are cooler than we are - and that they have a fantastic way of life. But there is something about being in the Deep South that makes me realize exactly what life is about. I cannot explain it - but it will come to me this week.
Manual labor helps. I have not done any lately and I miss it. When you have reached the point of complete exhaustion, everything becomes very clear. And it is a good workout. Builds stamina.
Great ideas come from complete detachment. It allows one to see and get to the locus of the problem. I will write more about this later when I can detach.
- G2 visualization and web design. New section of www.g2.com
Global - USTA playtennis.com brand development, postioning.
New York - SAM-NYC.com updates. New print collateral and redesign website
New York - Branding and packaging for accessory startup.
New York, Boston - 2012 advertising and book design for ICON.
Los Angeles - Titleist. Brand book/apparel identity system/tagging.
Boston - MAdAthlete. Brand development, print, identity, web design, broadcast.
Boston - Repositioning for VIVOX.
Boston - Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
New York - Repositioning for Drync. An amazing wine-centric startup.
Boston - Brand development, naming, positioning, web design for new ceramic knife company.
New York - Brand development, positioning, interface for groundbreaking technology startup.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Web design and development for new e-commerce startup.
Salt Lake City - Rebrand and web design for one of NY's top literary agencies.
New York - Our book now available: ACTA NON VERBA. 310 pages, hardcover.
- Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011