Function vs. form

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VACUUM.jpg I almost always choose a well designed piece over one that is less so. Actually, I always do. Invariably, well designed, thoughtful products that are very expensive function well. Like my vintage Bang & Olufsen stereo. Of the leaf light by Herman Miller. Simple. It makes the decision process easy.

That said, I am at odds with Dyson Root 6. I find the design challenging, much like the ductwork in the movie Brazil. But the performance is amazing. We even use the name as a verb. I ask my younger son "can you Dyson the mess you made over there?"

Sometimes, great performance can overcome less than stellar visual design. The real shame is when an item like the well-designed KONE by Karim Rashid performs in a less than stellar fashion. I have had variants of the dirt-devil and they really suck - and not in a good way.

If you are a visual designer, do you design completely beautiful but unusable things? Or very usable, but banal things? Is your medium and the ecstasy of the design process your reward? Or is that just part of the journey?
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current projects
  • G2 visualization and web design. New section of www.g2.com
    Global
  • USTA playtennis.com brand development, postioning.
    New York
  • SAM-NYC.com updates. New print collateral and redesign website
    New York
  • Branding and packaging for accessory startup.
    New York, Boston
  • 2012 advertising and book design for ICON.
    Los Angeles
  • Titleist. Brand book/apparel identity system/tagging.
    Boston
  • MAdAthlete. Brand development, print, identity, web design, broadcast.
    Boston
  • Repositioning for VIVOX.
    Boston
  • Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
    New York
  • Repositioning for Drync. An amazing wine-centric startup.
    Boston
  • Brand development, naming, positioning, web design for new ceramic knife company.
    New York
  • Brand development, positioning, interface for groundbreaking technology startup.
    New York
  • New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
    Sarasota
  • Web design and development for new e-commerce startup.
    Salt Lake City
  • Rebrand and web design for one of NY's top literary agencies.
    New York
  • Our book now available: ACTA NON VERBA. 310 pages, hardcover.
  • Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011