Dot dot dot. Deet deet deet.

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dotdotdot.jpg I know many designers who relish minutiae. I am designing the furniture layout/spec for this building and I found myself doing just that. It is rather attractive to look at with all the colors and boxes and lines ............deet deet deet. dot dot dot.

Don't do this. Don't confuse blueprint/floorplan art with design. (I don't mean "be sloppy") At least try not to! It is a creative form of tunnel vision. Concern yourself with the outcome - the reality! I need to pull myself away now.

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current projects
  • G2 visualization and web design. New section of www.g2.com
    Global
  • USTA playtennis.com brand development, postioning.
    New York
  • SAM-NYC.com updates. New print collateral and redesign website
    New York
  • Branding and packaging for accessory startup.
    New York, Boston
  • 2012 advertising and book design for ICON.
    Los Angeles
  • Titleist. Brand book/apparel identity system/tagging.
    Boston
  • MAdAthlete. Brand development, print, identity, web design, broadcast.
    Boston
  • Repositioning for VIVOX.
    Boston
  • Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
    New York
  • Repositioning for Drync. An amazing wine-centric startup.
    Boston
  • Brand development, naming, positioning, web design for new ceramic knife company.
    New York
  • Brand development, positioning, interface for groundbreaking technology startup.
    New York
  • New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
    Sarasota
  • Web design and development for new e-commerce startup.
    Salt Lake City
  • Rebrand and web design for one of NY's top literary agencies.
    New York
  • Our book now available: ACTA NON VERBA. 310 pages, hardcover.
  • Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011