MAMUS Approved: Telefuzz

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Great, enigmatic song from Ron Vebrilli and team out of Vancouver, BC. Love this. The blog is on a temporary vacation as we are recuperating from the insane heat and our own vacations on beaches up and down the east coast.

Telefuzz
The Financiers of Samsara


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MAMUS Approved: Doc Delay

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Doc Delay is an immense talent from Brooklyn, about 10 miles from here. Listening to this it is clear why Brooklyn is where some of the best music in the world is happening. If you visit the bright colors section of our website, you can hear another Brooklyn artist - Lloop (although he is living in Germany right now)....anyway.

Doc Delay
Pity


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MAMUS Approved: Frankie Valli and the Four Seasons

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On the second full day of summer it is fantastic to hear Frankie Valli. It is quintessential New York summer music. I grew up hearing this music and I still love it. If you were lucky enough to see it, Frankie Valli's appearance on "The Soprano's" was classic.

Listening to ambient, chill and dubstep is my work. Frankie Valli, big band and jazz is my life.

Frankie Valli and the Four Seasons
Dawn


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MAMUS Approved: General David Patraeus.

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He is smarter than you. He is faster than you. He is stronger than you. He is smarter than I am as well, but I can design much better than he can ... and I am certain I am a better mason. He can do anything that he orders our soldiers to do and more. He is the modern day George Washington and Teddy Roosevelt. He is also Fareed Zakaria approved - and Vanity Fair approved. He is Obama approved (smarter than Petraeus and you and I combined)

What does this have to do with design? Everything. When a creative is too "senior" to do a less than desirable task (let's say design a presentation) - he is obsolete. Like Petraeus, a good creative can pitch in when needed, and do whatever the team (client) needs. He.she is also smart enough to do whatever his team needs to do. Only better. If your "creative" is not helping, you know what to do (McChrystal). ____________________________________________________________________________________

Sneak Preview: Magnolia LA

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look for it in FLAUNT Magazine (Los Angeles). Tod Brilliant foto and headline.

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Soft launch.

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Our newly refreshed site is live at www.mamuscreative.com. We are still working out some kinks on "bright colors" portfolio section. New music by Lloop on bright colors as well.

It is like a jellyfish - soft, but lethal.

Sign up for Transformations , we have some great stories.

306 page ACTA NON VERBA, our über portfolio book is complete as well. Best-jm

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MAMUS Approved: BP logo design contest.

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I glanced at some of the entries - this one is my favorite so far. It uses the iconic image of a Vietnamese officer shooting a Viet Cong or NVA soldier (for you young people who do not recognize this image - you should - look it up)

Guys - even with a contest like this - the knee jerk reaction was to make an oil slick, or a fucking bird. That is too easy. This execution (no pun intended) is smart and really drives the overarching issue home. The rest of the designers are dismissed.

Entry# 244188

http://www.logomyway.com


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MAMUS approved: May 2010

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Every once in a while, actually - very often - I am enamored with a product, music, restaurant or idea. These are some things that I believe are excellent. In case you have not seen or heard of any of them - then now you have. They are MAMUS approved.


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Uniqlo +J Collection
Uniqlo is a Japanese phenomena that has really taken over New York with simple clothing, really well made - and inexpensive. The +J Collection is designed by Jil Sander, who most recently designed lines for Prada and Puma. The pieces in the collection are beautifully designed in the utilitarian, modern, perfect way that Jil Sander does - and again, extremely well made and inexpensive. We love it. Unfortunately, Uniqlo has one store - here in SOHO (sorry LA...maybe you can take back American Apparel now please)



Christian Scott and Brother J
Christian Scott is a New Orleans native, whose last album "Anthem" is his reaction to the aftermath of Hurricane Katrina. The most powerful piece is also called "Anthem (Post Diluvial Adaptation)" and is with Brother J. This music is excellent for a number of reasons - firstly, the strong emotion is undeniable, secondly, it is distinctly American. Jazz and Rap, two art forms that as an American I am very proud of. The combination of these two is just amazing.
 
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Christian Scott & Brother J
Anthem (Post Diluvial Adaptation)

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Coming soon.

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Website will be ready soon. Maybe a few weeks. Bright colors update with 19 new clients - and new work on MAMUS site. We are refreshing bright colors homepage with a collision between old and new - 18th century and 21st.


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Sneak Preview: animation

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Something we are working on. Stay tuned.

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my company
MAMUS

I am the Principal and Chief Creative Officer of MAMUS in New York. We work with clients in Canada, Switzerland, England and here in the US. A new-generation agency, we offer services from strategy to creative execution. We do more than "ads" or "logos" or "websites." We understand all media, and are sensitive to the needs of brands and clients in a media/medium agnostic way.

Please visit mamusinc.com

ID, branding, print advertising and collateral, signage, architectural and interior spatial and graphic design, web design and front-end web development.

about me

I have close to 20 years of experience developing brands — from print to web — all strategically informed. My last position (previous to OSNOVA) was Global Creative Director for FILA — previous to that I was Founder and Creative Director of Merkley ID in New York. Before Merkley and Partners, I held positions at Ogilvy and Young & Rubicam in New York. I have worked on the launch of jetBlue Airways in the USA, as well as brands like BMW, Starwood Hotels & resorts Worldwide, Richemont, Mercedes-Benz, and many more.

To see my personal portfolio website, please visit mamusinc.com

Email me: john@mamuscreative.com

current projects
  • FILA is back. We won the pitch for a new product launch. Print/collateral/in-store/broadcast
    New York
  • New brand launch from Andrew Marc himself. Identity, positioning, tagging, print, etc.
    New York
  • AlixPartners. Visual repositioning. Collateral. With SarkissianMason.
    New York
  • JAKE PAULSEN apparel graphics design and brand development.
    New York.
  • Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
    New York
  • AdvertisingArts web redesign.
    New York
  • Magnolia Downtown/Magnolia Hollywood/Bar Chloe. Web reposition.
    Los Angeles
  • New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
    Sarasota
  • Now a Board Member, Turpin Foundation and MedicalRecords.com.
    New York
  • Updated agency book coming in June 2010: ACTA NON VERBA. 306 pages, hardcover.