Signature Theatre in The New York Times.
We just finished these environmental graphics for Signature Theatre. We partnered with pop in Seattle, who did the interactive installations. Wow. See the article here.
Credit: Joshua Bright for The New York Times
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New stuff, Micks, Dagos. Polocks, Jew boys and an award.
The new MAMUS site is live. There is new work from FILA, MadAthlete, USTA and more. I am very proud of the work and of the people I collaborate with. Some of the best in the business for sure.
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I was watching a WWI movie called "The Lost Battalion" last night before the NY Giants' victorious game. One scene stuck out in my mind. A captured American soldier was told by the German commander that he must save lives and have his comrades surrender. The American soldier replies "Major, you know who you are fighting? Micks, Dagos, Polocks and Jew boys from New York City. New York gangsters, we will never surrender." OOH RAH! Watch this clip.
Later in the movie, unable to defeat the inglorious bastards, the German commander utters in his German accent - "New York gangsters."
Finally, we just found out we won a Graphic Design USA design award for the zx Kitchen Ceramica packaging. The package is beautiful, with magnetic closures, dull coat finish - and amazing photography by my good friend Satoshi - another New York gangster.
Song of the Day: December 7, 2011
We won third place in the International Web Font competition for the e-commerce website we designed for SAM. We are mentioned in the Wall Street Journal, Bradenton Times and more. Very cool. We love accolades but do not seek them out like some abandoned, wounded child.
Just completed some really innovative HTML 5 design on behalf of SS+K for Crystal Light - our first packaged goods work ever. The difference with ours is - unlike most - it looks sick, not stupid.
Aerosmith
Back in the Saddle
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First glance: Hawthorne & Wren
H&W is a new model. Gifts with meaning. Really nice gifts that speak volumes about your feelings toward the bereaved.
Our Montréal-based technology partner did a masterful job with the menus, and integrating with SAP and the build overall.
See it here.
MAMUS creative new FW2011
We have not been able to find the time to finish the website yet - it is in development and looks sick. In the meantime, I wanted to share some sneak previews of new work and things that we are doing. Identity, campaigns, web development, interior graphics, packaging and more. Some new brands and some repositioning of tired ones.
How does your work look?
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zx kitchen site live.
The knives are amazing. They are made from black ceramic - they stay sharp for years, and are quite beautiful. Buy them on Amazon - but see the site here first.
Song of the Day: August 30, 2011
One of my favorite things in the world is dubstep by artist Burial. This new release is beautiful. This is future music. Do you live in the future, the past or the now? It should be obvious.
Burial
Street Halo
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Burial
Street Halo
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New stuff.
Wow - what a crazy summer. The new MAMUS site design has begun. New work for VIVOX, C3, MadAthlete, Signature Theatre Group (with pal Tom Moran over at POP in Seattle)
Look for our ad in the new LeBook - coming out in the fall.
New offices - stay tuned.
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Time to dream.
In case you missed it, the government agency DARPA launched a test of the HTV-2 hypersonic plane yesterday. The test failed ultimately, but what a concept. Some day, if the hypersonic approach woks, it would allow a flight from NY to LA in 12 minutes.
Holy shit.
The sad thing is, the majority of the population is inward facing. The economy, their relationships, work. Many cried "this is a waste money, stupid - who needs this - we need jobs!" They are not wrong, but this point of view is so short-sighted it is sickening.
We need something to dream about.
The generations past had the first flight by the Wright Brothers (and the French guy who did it before them). They had Charles Lindbergh. I remember as a very small child seeing the first man walk on the moon. It is just a blurry memory but one of the few things I actually remember. All eyes were to the sky, dreaming about the possibilities. All people have to dream about now is a new fucking iPhone with 4G.
What does this have to do with design and creative? Everything. Just think how the space age influenced all design - industrial, architecture - print. Imagine how design would be different if American kids here in NY - slaving away on the newest website craze - were able to see what is going on in Spain, Argentina or Paris first hand? The creativity in these countries is beyond belief, and would dramatically change our very pragmatic approach to things like web design. To wit - in Europe - people still want to create "experiential" websites.
Anyway, all I ask is that our government, all governments - is to not be afraid of spending on innovation. The money spent is a drop in the bucket compared to the cost of a static, device-worshiping world. Also, the money spent on these initiatives will help people and global economies one-billion fold if it actually works. It will change the world for the better.
First Glance: Derringer Cycles rebrand/redesign
The site is live (not completely filled with content yet) but it lives. A dramatic improvement and a very long road. Check it out.
I am the Principal and Chief Creative Officer of MAMUS in New York. We work with clients in Canada, Switzerland, England and here in the US. A new-generation agency, we offer services from strategy to creative execution. We do more than "ads" or "logos" or "websites." We understand all media, and are sensitive to the needs of brands and clients in a media/medium agnostic way.
Please visit mamuscreative.com
ID, branding, print advertising and collateral, signage, architectural and interior spatial and graphic design, web design and front-end web development.
I have more than 20 years of experience developing brands — from print to web — all strategically informed. My last staff director position was Global Creative Director for FILA — previous to that I was Founder and Creative Director of Merkley ID in New York. Before Merkley and Partners, I held positions at Ogilvy and Young & Rubicam in New York. I have worked on the launch of jetBlue Airways in the USA, as well as brands like BMW, Starwood Hotels & resorts Worldwide, Richemont, Mercedes-Benz, and many more.
To see my personal portfolio website, please visit mamuscreative.com
Email me: john@mamuscreative.com
We are not affiliated with ALLOY NORTH AMERICA in any way.
- G2 visualization and web design. New section of www.g2.com
Global - USTA playtennis.com brand development, postioning.
New York - SAM-NYC.com updates. New print collateral and redesign website
New York - Branding and packaging for accessory startup.
New York, Boston - 2012 advertising and book design for ICON.
Los Angeles - Titleist. Brand book/apparel identity system/tagging.
Boston - MAdAthlete. Brand development, print, identity, web design, broadcast.
Boston - Repositioning for VIVOX.
Boston - Brand development,visual positioning, web design for C3.A groundbreaking new VoIP for gamers.
New York - Repositioning for Drync. An amazing wine-centric startup.
Boston - Brand development, naming, positioning, web design for new ceramic knife company.
New York - Brand development, positioning, interface for groundbreaking technology startup.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Web design and development for new e-commerce startup.
Salt Lake City - Rebrand and web design for one of NY's top literary agencies.
New York - Our book now available: ACTA NON VERBA. 310 pages, hardcover.
- Ongoing proposals. Amazing brands in New York, Toronto, Paris, Montréal, Tokyo, Miami and Los Angeles. Look for us in LE BOOK FALL 2011