This is Adam.
And this is your mind on good design. I always hype what we do - but on occasion, I will hype the people that work with us. Adam is super talented and can even take you out with his MMA skills.
Can your creative teams kick ass in the virtual world and physical one? Ours can.
______________________________________________________________________________________
Can your creative teams kick ass in the virtual world and physical one? Ours can.
______________________________________________________________________________________
Sneak Preview: Optimist LA
Website update delay.
Well - we tried for December. We tried for January. Now we are trying for February. The thing is - we have been working more/less 7 days a week since the New Year. Building brands, Positioning brands. Fixing problems. Helping our clients make money.
Stay tuned. It will be worth the wait We have some great stories and design to share. Thankfully, we have a portfolio that is so fucking compelling that we have to figure out what not to put in it - not trying to dredge anything that looks halfway decent. I thank God for that.
What's in your portfolio?
_________________________________________________________________________________________
Stay tuned. It will be worth the wait We have some great stories and design to share. Thankfully, we have a portfolio that is so fucking compelling that we have to figure out what not to put in it - not trying to dredge anything that looks halfway decent. I thank God for that.
What's in your portfolio?
_________________________________________________________________________________________
Sneak Preview: Black Knight
We are currently repositioning and creating new identity the Canadian company Black Knight. They are one of the leading badminton and squash racquet companies in the world. And they are really nice folks as well.
Stem Cell Fund.
I have this idea that I will send to Chuck Schumer. It is basically this: Harvested stem cells from new births should be sold and the money put into a fund that goes to the child when he/she turns 18.
If you have a child in the future, unless you register to save the stem cells - they are harvested and sold by hospitals like a commodity. They don't bother to tell you that - most people have no fucking idea what a stem cell is anyway - or simply don't care. Having a baby is serious business, and it does not leave a lot of time for random concepts such as harvesting stem cells.
You may wonder, "what's wrong with this dude, who cares about stem cells?"
Stay with me here.
In the near future, in fact - on today's CNN.com report - I glanced a headline that said "human stem cells help repair damaged hearts." Brilliant. This is what we need to do with stem cells. Fix broken bodies. Give people a new lease on life. That, my friend, is genius. People can be more creative when they are not dead or dying. That is good design.
Of course, I will ask Schumer to amend the bill thusly: "No stem cells for idiots, no matter what."
_____________________________________________________________________________________________
If you have a child in the future, unless you register to save the stem cells - they are harvested and sold by hospitals like a commodity. They don't bother to tell you that - most people have no fucking idea what a stem cell is anyway - or simply don't care. Having a baby is serious business, and it does not leave a lot of time for random concepts such as harvesting stem cells.
You may wonder, "what's wrong with this dude, who cares about stem cells?"
Stay with me here.
In the near future, in fact - on today's CNN.com report - I glanced a headline that said "human stem cells help repair damaged hearts." Brilliant. This is what we need to do with stem cells. Fix broken bodies. Give people a new lease on life. That, my friend, is genius. People can be more creative when they are not dead or dying. That is good design.
Of course, I will ask Schumer to amend the bill thusly: "No stem cells for idiots, no matter what."
_____________________________________________________________________________________________
Food: Laissez les bons temps rouler!
Every other Monday is Red Beans and Rice day. I cook it for about 8-9 hours - then share the goodness with friends, family and visitors. It is amazing. The foto at the top is the beginning and most delicious mirepoix stage - with smoked hock. The bottom foto is of our dog Dziga Vertov - who is constant company and has developed a taste for Cajun.
Life is too short. Eat well. Drink well.
* we use the Red Beans and Rice recipe from Emeril Lagasse. He is great.
First glance: Le livret Campagna T-Rex 14R (Campaga 14R book/French)
You will see all the new repositioning work we have done on behalf of Campagna in our new website and book - coming in December/January 2010.
__________________________________________________________________________________
Sneak preview: Dawson-Clinton
Dawson- Clinton is one is the leading general contracting in San Francisco. When you see the new website and their work on it - you will know why. Rebrand, print collateral and web by MAMUS.
_____________________________________________________________________________________
Sneak preview: 3 Chapeaux Numériques
Rent the Runway identity in NY Times
The identity we designed in NY Times today. Interesting.
________________________________________________________________________
I am the Principal and Chief Creative Officer of MAMUS in New York – formerly known as OSNOVA. I work with clients in Switzerland, England and here in the US. A new-generation agency, we offer services from strategy to creative execution. We do more than "ads" or "logos" or "websites." We understand all media, and are sensitive to the needs of brands and clients in a media/medium agnostic way.
Please visit mamusinc.com
ID, branding, print advertising and collateral, signage, architectural and interior spatial and graphic design, web design and front-end web development.
I have close to 20 years of experience developing brands — from print to web — all strategically informed. My last position (previous to OSNOVA) was Global Creative Director for FILA — previous to that I was Founder and Creative Director of Merkley ID in New York. Before Merkley and Partners, I held positions at Ogilvy and Young & Rubicam in New York. I have worked on the launch of jetBlue Airways in the USA, as well as brands like BMW, Starwood Hotels & resorts Worldwide, Richemont, Mercedes-Benz, and many more.
To see my personal portfolio website, please visit mamusinc.com
Email me: john@mamuscreative.com
- JAKE PAULSEN apparel graphics design and brand development.
New York. - Brand development for optimist LA. A new lifestyle marketing agency.
Los Angeles - Rebranding and repositioning for Black Knight Canada - the world's premiere squash and badmitton company.
Montréal - New ICON CJ3B brand development.
Los Angeles - Whatsnexx interface design.
Montréal - kqool web design refresh.
New York - Black Knight rebranding and repositioning.
Montréal - Dawson•Clinton brand development.
San Francisco - New identity for 3 Chapeaux Numériques.
Montréal - Brand development for new SF-based "green/sustainable" agency.
San Francisco - Richemont 2 new brands development, web.
London/Geneva - Macdonald Media - an amazing OOH agency, rebrand.
New York - Turpin Foundation for Pancreatic Cancer and Cure. Brand development.
New York - Venuiti rebranding.
Toronto - AdvertisingArts web redesign.
New York - New advertising and positioning for Cancer Center of Sarasota for Dr. Mamus.
Sarasota - Now a Board Member, Turpin Foundation and MedicalRecords.com.
New York - Updated agency book coming in January 2010: ACTA NON VERBA. 300 pages, hardcover.
